PalmPay and Premier Cool Launch N100 Million Nationwide Consumer Promotion

Digital bank PalmPay and Premier Cool have unveiled a nationwide consumer promotion offering N100 million in cash rewards, as brands increasingly use incentive-driven campaigns to support household spending amid economic pressures.

The campaign, called “10K for 10K”, will reward 10,000 Nigerians with N10,000 each, with winnings instantly credited to PalmPay wallets. Running from 12 January to 11 April 2026, the promotion will feature 111 daily winners over the three-month period.

Premier Cool, an antibacterial cooling bar soap under PZ Cussons Africa, said the initiative is aimed at easing financial strain for consumers while boosting brand loyalty.

Speaking at the launch in Lagos, Managing Director of PZ Cussons Africa, Oghale Elueni, said, “At a time when many households face financial pressure, this promotion is our way of easing the load and refreshing Nigerians, both emotionally and financially, with a brand they already know and trust.”

To participate, consumers must purchase a promo-coded 110-gram pack of Premier Cool (Ultimate or Black variant), scan the QR code on the pack to access the campaign microsite via the PalmPay app, and enter the unique code for an instant draw. Winners receive N10,000 immediately in their PalmPay wallets. New PalmPay users joining the campaign are also eligible for a welcome bonus of up to N5,550, further encouraging adoption of the digital banking platform.

Managing Director of PalmPay Nigeria, Chika Nwosu, said the partnership reinforces the fintech’s focus on delivering everyday financial value. “By collaborating with a brand trusted by families for decades, we are strengthening our promise of smarter banking that supports daily living, saving, and financial growth,” Nwosu said.

The promotion highlights a growing trend of partnerships between consumer goods companies and fintech platforms, combining physical retail reach with digital payment channels to drive engagement and promote financial inclusion.

Premier Cool noted that the campaign leverages its longstanding presence in Nigerian households, linking freshness and hygiene with tangible consumer rewards, while PalmPay continues to expand access to mobile payments, savings, and micro-insurance services nationwide.

Both companies confirmed that the promotion is open across Nigeria, with instant payouts designed to ensure transparency and build consumer confidence.