UBA Engages Influencers at Business Forum

Africa’s Global Bank, United Bank for Africa (UBA) Plc, recently held another edition of its UBA Business Series, bringing together top digital entrepreneurs and influencers to share insights on how to build authentic and impactful online communities.

Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the event took place at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, Lagos, on Thursday.

The discussion explored the power of authenticity, passion, and consistency in content creation, as panellists shared personal experiences from their professional journeys and offered practical advice for thriving in today’s fast-changing digital world.

UBA’s Group Head of Digital Banking, Kayode Olubiyi, welcomed guests and reaffirmed the bank’s commitment to empowering entrepreneurs across Africa through initiatives that promote innovation, capacity building, and business growth.

He noted that the quarterly Business Series continues to serve as a platform for entrepreneurs to learn from industry experts, gain new perspectives, and develop strategies for navigating the competitive digital economy.

Delivering the keynote address, Dr. Lampe Omoyele, Managing Director and CEO of Nitro 121, highlighted the importance of purpose-driven and value-focused content creation. He emphasised that impactful content goes beyond visual appeal—it must tell a meaningful story and align with the creator’s personal brand and values.

The panel featured notable digital creators, including Elozonam Ogbolu, Dr. Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and Enioluwa Adeoluwa, who also moderated the discussion.

Nasboi advised emerging creators to prioritise personal and professional growth, noting that fame comes with increased responsibility. Elozonam added that brands should collaborate closely with influencers for long-term partnerships that yield better results.

Aproko Doctor urged creators to treat their craft as a structured business, warning that a lack of organisation often leads to burnout. Catherine Kamau encouraged creators to remain grounded and stay connected to their real-life communities, stressing that “social media is an illusion, but your real family keeps you centred.”

The panellists collectively agreed that originality and personal branding are key to sustained success, encouraging young creators to embrace uniqueness rather than imitation.

UBA’s Group Head of Marketing and Corporate Communications, Alero Ladipo, applauded the panellists for sharing their valuable insights and commended the bank’s management for hosting such impactful events that empower individuals and strengthen the wider economy.

United Bank for Africa is one of Africa’s largest financial institutions, employing over 25,000 people and serving more than 45 million customers across the continent and beyond.