Multichoice Nigeria Takes Anti-Piracy Campaign to Schools

MultiChoice Nigeria has extended its anti-piracy campaign to schools as part of its continuous efforts to safeguard intellectual property and inspire originality among young Nigerians.

In a statement issued on Thursday, the company announced that it hosted an Anti-Piracy Sensitisation Programme at Kuramo Senior College, Victoria Island, Lagos. The event aimed to educate secondary school students on the dangers of piracy and the need to respect creative works from an early age.

The interactive session featured legal professionals, creative industry experts, and representatives from the Nigerian Copyright Commission, who used storytelling, games, and discussions to engage the students.

According to MultiChoice, the initiative seeks to build “a generation that values creativity and rejects content theft,” stressing that piracy poses a major threat to the growth and sustainability of Nigeria’s creative industries.

Highlighting the event, intellectual property and entertainment lawyer Obafemi Agaba explained key concepts such as copyright, trademarks, and creative ownership in simple terms students could relate to.

“Each time you stream a movie illegally or share a song without permission, you take away from the people who created it,” Agaba said. “If you love Nollywood, Afrobeats, and Nigerian creativity, then protecting it is your responsibility.”

Students enthusiastically participated in the discussions and pledged to become “cultural heroes” who promote originality and reject piracy.

Caroline Oghuma, Executive Head of Corporate Affairs at MultiChoice Nigeria, described the school outreach as a strategic step toward nurturing young minds that respect creative ownership.

“The fight against piracy must start early — in classrooms,” she said. “The future of Nollywood and Nigerian music lies in the hands of these students. Teaching them to value originality ensures the sustainability of our creative economy.”

Deputy Director of Operations at the Nigerian Copyright Commission, Charles Amudipe, commended MultiChoice for expanding its campaign to schools, noting that awareness remains one of the most powerful tools against piracy.

“By bringing this discussion to students, we’re not only enforcing laws but also instilling values that safeguard creativity for generations to come,” Amudipe stated.

Vice Principal of Kuramo Senior College, Mr. Oyewale Taofik, praised the programme, describing it as an enlightening experience for both students and staff.

“Many of our students never realised that forwarding movie links or buying pirated CDs amounts to stealing,” he said. “Today, they’ve learnt that creativity deserves protection and that they can be ambassadors of originality.”

The sensitisation campaign is part of MultiChoice Nigeria’s broader nationwide effort to combat piracy through advocacy, education, and collaboration. The initiative will continue next month with the “Walk Against Piracy” in Lagos on November 27, ahead of National Anti-Piracy Day on November 30, 2025.