Samsung Says Its TV Business Is Safe from U.S. Tariff Storm—Thanks to Mexico

Samsung Electronics has announced that its television division is likely to feel less impact from the newly announced U.S. tariffs, compared to other global competitors. The reason? Location. Most of Samsung’s TVs sold across North America are assembled in Mexico.

This strategic manufacturing setup allows the tech giant to avoid the steepest of the new U.S. import tariffs, some of which reach up to 54% for goods coming from countries like China. Meanwhile, Chinese brands like TCL and Hisense are expected to take a harder hit due to their production bases in Asia.

Still, Samsung isn’t relaxing just yet. Company executives say they are closely monitoring global trade tensions and are ready to shift production across their 10 factories worldwide if needed. The company is also assessing how the broader tariff climate might affect other products like memory chips and smartphones, as shifts in consumer spending could ripple across the electronics market.

With the U.S. imposing tariffs of up to 50% on certain imports, multinational companies with manufacturing hubs in Mexico, including LG and Samsung are exploring backup plans, such as relocating some operations to the U.S., if trade barriers continue to rise.

As global trade dynamics continue to evolve, Samsung’s early moves could give it a temporary edge in the heated battle for North American market share.

Photo Credit: Samsung Newsroom